Drawing on examples from across ASU, the book offers an accessible introduction to Principled Innovation.

Centering character and values as we innovate for positive change
ASU places character and values at the center of decisions and actions.
Winter 2025 theme:
Challenges and Pathways
Practicing Principled Innovation isn’t easy. These are some of the challenges being addressed by PI practitioners across ASU.
Featured projects
Practice Principled Innovation is currently supporting 28 projects across 19 ASU colleges and units.
Featured stories
New book from ASU provides a foundational resource for Principled Innovation
Office of University Affairs
June 2026
ASU partners with National Constitution Center to create a new course on happiness and character
PI at ASU
February 2026
A new ASU course explores how the Founders linked happiness, virtue and character to democratic life.
Arizona State University leaders contribute to new book on character and leadership
PI at ASU
February 2026
An exploration of how principled innovation weaves character, ethical reflection and purpose into the mission of a modern public university.
Applications are being reviewed for PI teaching grants
PI at ASU
February 2026
Teaching grants will be awarded to ASU faculty to create a new course or revise an existing course to incorporate our ninth design aspiration, Practice Principled Innovation.

Get involved
Learn more about Principled Innovation® and how we
can partner to explore and share your efforts as a
principled innovator.