What if universities were designed not to replicate the world, but to improve it?

Centering character and values as we innovate for positive change
ASU places character and values at the center of decisions and actions.



Winter 2025 theme:
Challenges and Pathways
Practicing Principled Innovation isn’t easy. These are some of the challenges being addressed by PI practitioners across ASU.
Featured projects
Practice Principled Innovation is currently supporting 28 projects across 19 ASU colleges and units.


Featured stories

From Knowledge to Impact
ASU Office of the President
April 2025

HIDA lunch and learn: bringing together Principled Innovation and the Altas of Creative Tools®
PI at ASU
June 2024
Throughout 2024, PI Practitioners Halley Willcox and Marcos Voss hosted a series of Lunch and Learn workshops for HIDA staff and faculty, with participants using creative tools to put PI into practice. Check out this video story to hear participants reflections on their workshop experience!

Principled Innovation integrated into W. P. Carey 101 curriculum
PI at ASU
August 2024
PI Practitioners Dan Gruber and Jared Byrne have been integrating PI into existing programs and initiatives across W. P. Carey School of Business. Recently this extended to the school’s fundmanetal 101 course for incoming students, preparing them to use PI to guide entrepreneurship.

Transforming instructional design at ASU
PI at ASU
August 2024
ASU is using Principled Innovation to makes values like empathy part of instructional design processes to enhance faculty support and enrich student learning experiences.

Get involved
Learn more about Principled Innovation and how we
can partner to explore and share your efforts as a
principled innovator.