ASU’s 2025 Principled Innovation Fall Convening brought together faculty, staff and partners for a day of connection, reflection and applied practice, highlighting the expanding depth and reach of PI across the university.
Ted Cross
Assistant Vice President of Principled Innovation
since 2023Office of the President
Ted’s work centers on advancing ASU’s ninth design aspiration– Practice Principled Innovation. Ted collaborates with university leaders to embed practices that draw on values and character to drive human flourishing at ASU and beyond.
Most recently, Cross was an Associate Dean of Innovation at Western Governors University and previously a Clinical Assistant Professor of Leadership and Management, as well as the Director of Online Programs at the Thunderbird School of Global Management at ASU.
Top Values: Wisdom, Creativity, Curiosity, Transcendence, Gratitude
Stories
Principled Innovation Convening Highlights ASU’s Growing Culture Character in Action
PI at ASU
December 2025
ASU Teaching Grants Now Open for Principled Innovation Course Development
PI at ASU
December 2025
ASU faculty are invited to apply for Kern-funded teaching grants to develop or revise courses that embed Principled Innovation. Applications are open now and due February 20, 2026.




