People
Headshot of Ted Cross

Ted Cross

Executive Director, Principled Innovation Team

since 2023

Office of the President

Ted’s work centers on advancing ASU’s ninth design aspiration– Practice Principled Innovation. Ted collaborates with university leaders to embed practices that draw on values and character to drive human flourishing at ASU and beyond.

Most recently, Cross was an Associate Dean of Innovation at Western Governors University and previously a Clinical Assistant Professor of Leadership and Management, as well as the Director of Online Programs at the Thunderbird School of Global Management at ASU.

Top Values: Wisdom, Creativity, Curiosity, Transcendence, Gratitude