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Headshot of Ted Cross

Ted Cross

Assistant Vice President of Principled Innovation

since 2023

Office of the President

Ted’s work centers on advancing ASU’s ninth design aspiration– Practice Principled Innovation. Ted collaborates with university leaders to embed practices that draw on values and character to drive human flourishing at ASU and beyond.

Most recently, Cross was an Associate Dean of Innovation at Western Governors University and previously a Clinical Assistant Professor of Leadership and Management, as well as the Director of Online Programs at the Thunderbird School of Global Management at ASU.

Top Values: Wisdom, Creativity, Curiosity, Transcendence, Gratitude


Stories

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Principled Innovation Convening Highlights ASU’s Growing Culture Character in Action

PI at ASU
December 2025

ASU’s 2025 Principled Innovation Fall Convening brought together faculty, staff and partners for a day of connection, reflection and applied practice, highlighting the expanding depth and reach of PI across the university.

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ASU Teaching Grants Now Open for Principled Innovation Course Development

PI at ASU
December 2025

ASU faculty are invited to apply for Kern-funded teaching grants to develop or revise courses that embed Principled Innovation. Applications are open now and due February 20, 2026.

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