Get the book that explains Principled Innovation, plus an early demo of the companion workbook that helps you practice it.
People
Ted Cross
Assistant Vice President of Principled Innovation
since 2023Office of the President
Ted’s work centers on advancing ASU’s ninth design aspiration– Practice Principled Innovation. Ted collaborates with university leaders to embed practices that draw on values and character to drive human flourishing at ASU and beyond.
Most recently, Cross was an Associate Dean of Innovation at Western Governors University and previously a Clinical Assistant Professor of Leadership and Management, as well as the Director of Online Programs at the Thunderbird School of Global Management at ASU.
Top Values: Wisdom, Creativity, Curiosity, Transcendence, Gratitude
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Access the most recent version of the PI Books
Office of University Affairs
October 2026
Arizona State University leaders contribute to new book on character and leadership
PI at ASU
February 2026
An exploration of how principled innovation weaves character, ethical reflection and purpose into the mission of a modern public university.