No But, Yes And is a quick, engaging activity that demonstrates how language shapes creativity and collaboration. By first responding to ideas with “No, but” and then shifting to “Yes, and”, participants experience the difference between shutting down creativity and fostering constructive, open-ended thinking. Originally drawn from improv comedy, this exercise is useful for classrooms, professional teams, and any setting where innovation thrives on idea-sharing.

This activity highlights the importance of creating environments where diverse perspectives feel valued and encouraged. Whether brainstorming new initiatives, problem-solving, or fostering inclusive discussions, participants leave with a practical tool for supporting Principled Innovation through open, generative conversations.